In-house or Freelance or Creative Agency?

In-house or Freelance or Creative Agency?

How to look for the creative solutions you need?

In-house designer

Pros

• Works for your brand only
• Is always available to you
• Knows your brand’s style inside and out

Cons

• Needs to be paid even when you don’t have any design needs
• Will have an area of expertise they specialize in
• Has a set capacity if workload gets high

Freelance designers

Pros

• Paid on a project-to-project basis
• Can be hired for each project according to their specialization
• Can be hired flexibly whenever you have design needs

Cons

• Won’t be as familiar with your brand, so you’ll need to brief them well
• Won’t always be available to join meetings or do last-minute tasks
• It takes effort to find and evaluate the right freelancers

A creative agency

Pros

• Have a team with diverse skills to work on your design needs
• More well-rounded when dealing with projects
• An additional level of professionalism to the table as they have a reputation to uphold.

Cons

• Won’t be as familiar with your brand, so you’ll need to brief them well
• Won’t always be available to join meetings or do last-minute tasks
• Usually have their own project system and management

Some source and references:

https://99designs.com/blog/crowdsourcing/find-hire-graphic-designers/

https://inkbotdesign.com/where-to-find-a-designer/